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FIM World Supercross Championship

Brand Identity
Brand
FIM World Supercross Championship
ProjectBrand Identity
Date

Jul 2025

Description

The FIM World Supercross Championship brand identity project, helmed by ZAG, establishes a high-energy visual system centered on bold typography and a vibrant yellow color palette. The project spans a wide array of collateral, ranging from dynamic motion graphics and typography animations to environmental stadium branding and digital UI illustrations. Utilizing a graphic and minimalist design language, the identity incorporates clear geometric letterforms and high-contrast layouts. The execution extends into tangible touchpoints, including event merchandise and large-scale architectural murals, while maintaining a cohesive look across mobile interfaces and broadcast infographics. This comprehensive system emphasizes clarity and scale to support the championship's motorsport event presence.

Style

Horizontal, Commercial

Industries

Motorsport

Color
Jet Black

Associated creatives

ZAG
ZAGGraphic Design
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