FIM World Supercross Championship: Brand Identity

Jul 2025

The FIM World Supercross Championship brand identity project, designed by ZAG, establishes a visual system centered on bold geometric typography and a high-contrast yellow and black color palette. The work spans digital media, broadcast infographics, and environmental applications, utilizing a consistent graphic design language that functions across stadium signage, mobile UI interfaces, and merchandise. Through the use of motion graphics and minimalist animation, the identity prioritizes readability and dynamic scaling. This system integrates into the motorsport landscape via large-scale mural installations and stadium-wide promotional banners. The visual execution employs a clean, graphic aesthetic, leveraging typography and vector illustrations to communicate rider information and race standings. The project highlights an cohesive approach to championship branding, from physical event collateral to digital-first assets.

Horizontal, Commercial