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  • ·Ferrari Spring 2024 Ad Campaign portrait by Willy Vanderperre
BrandFerrari
ProjectSpring 2024 Ad Campaign
Portrait of a man wearing wire-rimmed glasses and a denim shirt against a plain white background

Ferrari Spring 2024 Ad Campaign 2024

Associated creatives

Rocco Iannone
Rocco IannoneFerrari Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Anja Rubik and Alessandro Cagnassi
Anja Rubik and Alessandro CagnassiModels

Tags

man wearing wire-rimmed glassesman wearing glasseswire-rimmed glassesglassesman wearing denim shirtman in denim shirtdenim shirtmanmale model

Description

This portrait from Ferrari's Spring 2024 ad campaign features model Alessandro Cagnassi wearing sleek wire-rimmed eyeglasses and a textured denim shirt. Photographed by Willy Vanderperre under the creative direction of Rocco Iannone, the image is set against a clean, neutral studio backdrop with soft, even lighting that emphasizes the sharp facial structure and polished slicked-back dark hair. The composition is a vertical head-and-shoulders crop with a focused, direct gaze.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Eyewear

Color

Denim (70%)

Background

White Seamless

Context

Advertising Campaign