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BrandFendi
ProjectSummer 2025 Ad Campaign
Model wearing white lace shirt reclining on white bedding with embroidered Fendi handbags in a bedroom

Fendi Summer 2025 Ad Campaign 2025

Associated creatives

Antonio Moscogiuri
Antonio MoscogiuriCreative Director
Sophie Jones
Sophie JonesPhotographer
Louis Evennou
Louis EvennouDirector of Photography
Aitana
AitanaModel
Isabel Greece
Isabel GreeceStylist
Jesús De Paula
Jesús De PaulaHair
Alex Saint
Alex SaintMakeup
Maritza Andrea
Maritza AndreaManicurist
Adrià Escribano
Adrià EscribanoSet Designer
Christian Lucidi
Christian LucidiExecutive Producer
Rosita Cannata and Iñaki Viladomat
Rosita Cannata and Iñaki ViladomatProduction
Alejandro Gonzalez
Alejandro GonzalezProduction Coordinator
Casa Carvajal
Casa CarvajalLocation

Tags

woman reclining on bedwoman wearing white lace shirtwhite lace shirtlace shirtwomanmodel

Description

Fendi Summer 2025 ad campaign editorial featuring model Aitana, photographed by Sophie Jones with creative direction by Antonio Moscogiuri. The model is shown reclining on white bedding wearing a textured white lace shirt, accompanied by several embroidered Fendi handbags. The setting is a bright hotel room styled by Isabel Greece, featuring soft lighting and a clean neutral palette.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (80%)

Background

Hotel Room

Context

Advertising Campaign