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BrandFendi
ProjectSummer 2025 Ad Campaign
Model holding a patterned Fendi handbag while sitting on a white bed in a bedroom setting.

Fendi Summer 2025 Ad Campaign 2025

Associated creatives

Antonio Moscogiuri
Antonio MoscogiuriCreative Director
Sophie Jones
Sophie JonesPhotographer
Louis Evennou
Louis EvennouDirector of Photography
Aitana
AitanaModel
Isabel Greece
Isabel GreeceStylist
Jesús De Paula
Jesús De PaulaHair
Alex Saint
Alex SaintMakeup
Maritza Andrea
Maritza AndreaManicurist
Adrià Escribano
Adrià EscribanoSet Designer
Christian Lucidi
Christian LucidiExecutive Producer
Rosita Cannata and Iñaki Viladomat
Rosita Cannata and Iñaki ViladomatProduction
Alejandro Gonzalez
Alejandro GonzalezProduction Coordinator
Casa Carvajal
Casa CarvajalLocation

Tags

woman holding handbagwoman holding bagholding handbagholding bagwoman on bedwomanhandbagbag

Description

This image from the Fendi Summer 2025 ad campaign features model Aitana seated on a white bed holding a signature patterned Fendi handbag. Captured by photographer Sophie Jones with creative direction by Antonio Moscogiuri and cinematography by Louis Evennou, the scene is set in a domestic interior with soft lighting. The styling by Isabel Greece complements the aesthetic, enhanced by hair from Jesús De Paula, makeup by Alex Saint, and manicures by Maritza Andrea.

Style

Vertical, Commercial, Clean, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Navy (30%)

Background

Bedroom

Context

Advertising Campaign