Fendi Summer 2025 Ad Campaign 2025

Description

Editorial campaign image captured by photographer Sophie Jones for Fendi's Summer 2025 collection. The frame features model Aitana seated on a large white leather pouf, holding a patterned handbag with intricate red detailing. She wears a matching printed top and trousers featuring geometric and botanical motifs. The setting includes a textured concrete backdrop and a minimalist standing lamp in the corner. The creative direction was led by Antonio Moscogiuri, with styling by Isabel Greece, hair by Jesús De Paula, makeup by Alex Saint, and set design by Adrià Escribano.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign