Logo
  • Home
  • ·Media
  • ·Fendi Peekaboo ISeeU Ad Campaign Featuring Song Yuqi
BrandFendi
ProjectPeekaboo ISeeU Ad Campaign
Song Yuqi wearing a striped short-sleeve blazer and holding a light green Fendi Peekaboo bag against a solid grey background

Fendi Peekaboo ISeeU Ad Campaign 2025

Associated creatives

Song Yuqi
Song YuqiModel

Tags

song yuqifendi peekaboo baggreen handbagstriped short sleeve blazerwoman in striped blazergreen bagstriped blazer

Description

Model Song Yuqi poses for the Fendi Peekaboo ISeeU advertising campaign against a minimalist grey seamless backdrop. She wears a white and blue pinstriped short-sleeve cropped blazer paired with grey trousers, accessorised with a pale green structured top-handle handbag slung across her shoulder. Her blonde wavy hair falls loosely around her shoulders, complementing her polished makeup look. The composition is a vertical studio portrait utilizing soft, even lighting that highlights the textures of the apparel and accessories.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light, Beauty Light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Medium Grey (30%)
Sage (20%)

Background

Grey Seamless

Context

Advertising Campaign