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BrandFendi
ProjectPeekaboo ISeeU Ad Campaign
Song Yuqi holding a white leather handbag while seated on a dark leather couch against a blue background

Fendi Peekaboo ISeeU Ad Campaign 2025

Associated creatives

Song Yuqi
Song YuqiModel

Tags

song yuqiwoman holding handbagwoman on couchwhite leather handbagwhite handbagleather handbagpatterned short sleeve shirtshort sleeve shirtpatterned shirt

Description

This image for the Fendi Peekaboo ISeeU ad campaign features model Song Yuqi posing gracefully on a dark leather couch. She wears a patterned short-sleeve shirt and light blue trousers, accessorized with gold earrings and bracelets, while delicately holding a structured white leather handbag. The subject is captured against a soft, muted blue studio background under clean, diffused lighting that highlights her blonde hair and composed expression.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Jet Black (40%)
Denim (30%)

Background

Grey Seamless, Industrial Building

Context

Advertising Campaign