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BrandFendi
ProjectPeekaboo ISeeU Ad Campaign
Song Yuqi holding a white leather handbag wearing a dark patterned short-sleeve shirt and light blue jeans against a grey wall.

Fendi Peekaboo ISeeU Ad Campaign 2025

Associated creatives

Song Yuqi
Song YuqiModel

Tags

song yuqimodel song yuqiwoman holding handbagwhite leather handbagfendi handbagpatterned crop topshort sleeve shirtlight blue jeansdenim jeans

Description

Song Yuqi poses for the Fendi Peekaboo ISeeU ad campaign, wearing a dark patterned short-sleeve crop shirt paired with light blue denim jeans. She holds a white structured leather handbag adorned with a fluffy charm while seated against a neutral grey studio backdrop. Her long blonde hair frames her face, and she wears gold earrings and bracelets. The lighting is soft and even, highlighting the textures of the apparel and accessories.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Pure White (30%)
Denim (30%)

Background

Grey Seamless

Context

Advertising Campaign