E*Trade Barbell 2025

About

This animated video for the E*Trade Barbell project features a heavily muscled character in a stylized gym environment. The character is shown flexing, lifting a heavy barbell, and struggling through financial portfolio text overlayed in the scene. The 2D animated style utilizes bold purple and grey tones with bright yellow hair and text accents. The setting includes gym equipment such as a punching bag, weight bench, and dumbbells. The video was created with agency and creative support from SS+K and music by MAS-Music and Strategy.