E*Trade presents the 'Barbell' campaign, an animated finance spot directed toward the Investment & Wealth sector. The creative features a stylized gym environment where a character works through financial portfolio hurdles, leaning into the brand's established visual identity through a bold purple and grey color palette.
Produced with agency and creative support from SS+K, the project utilizes 2D animation and vector-based techniques to translate complex financial concepts into a high-energy visual metaphor. Sound design for the project was provided by MAS-Music and Strategy.
