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BrandEssie
ProjectBrand Identity
Two black and white illustrations of a restaurant voucher card featuring a couple dining and a form on the back.

Essie Brand Identity 2020

Associated creatives

Cam Norris
Cam NorrisGraphic Design
Lennard Kok
Lennard KokIllustration
Colorplan
ColorplanPaper
G . F Smith
G . F SmithPaper

Tags

black and white illustrationline art illustrationrestaurant voucher cardline artillustration

Description

This project showcases minimalist black and white line illustrations designed for Essie wine brand identity. The front of the card features a framed illustration of a man and woman seated across a table from each other with wine glasses and a bottle, captioned with the words WITH COMPLIMENTS. The reverse side includes structured fill-in lines for voucher details such as TO, FROM, AMOUNT, VOUCHER, EXP, and AUTH, accompanied by a small bird illustration in the upper right corner. The clean graphic style uses stark monochromatic lines on paper stock, crafted by Cam Norris and Lennard Kok.

Style

Artistic, Horizontal, Monochrome, Clean, Minimalist

Techniques

Ink

Industries

Restaurants

Color

Jet Black (20%)
Pure White (80%)

Background

Solid Colour

Context

Advertising Campaign