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BrandEssie
ProjectBrand Identity
Minimal white line drawing of a bunch of grapes centered on a solid black background.

Essie Brand Identity 2020

Associated creatives

Cam Norris
Cam NorrisGraphic Design
Lennard Kok
Lennard KokIllustration
Colorplan
ColorplanPaper
G . F Smith
G . F SmithPaper

Tags

white line drawing of grapesline drawing of grapeswhite line drawinggrapes illustrationbunch of grapesgrapes

Description

This graphic design piece features a minimal white line drawing of a bunch of grapes centered against a solid black background. The clean vector-style illustration highlights the shape of the fruit and a single leaf with precise outlines. Created as part of the brand identity project for Essie, the artwork utilizes stark contrast and a minimalist approach. The composition is horizontally oriented, focusing entirely on the central icon.

Style

Horizontal, Commercial, Minimalist

Techniques

Vector

Industries

Cosmetics

Color

Pure White (100%)

Background

Black Seamless

Context

Advertising Campaign