Essie Brand Identity 2020

Description

This brand identity project for Essie showcases four rectangular white paper cards scattered across a solid black background. Each card features the brand name written in a distinctive, flowing black cursive script. The crisp white cards overlap slightly, creating a clean graphic composition. The project highlights minimalist typography and tactile paper elements.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Cosmetics

Color

Background

Black Seamless

Context

Advertising Campaign