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BrandDuffle
ProjectBrand Identity
Bold purple typography featuring large letters and promotional body copy against a light purple background

Duffle Brand Identity 2024

Associated creatives

BR*Studio
BR*StudioGraphic Design
BR*Studio
BR*StudioMotion
Viktoria Hagelberg
Viktoria Hagelberg

Tags

bold purple typographypurple typographytypographybrand identity designbrand identitygraphic design

Description

This graphic design project showcases the brand identity for Duffle, created by BR*Studio and Viktoria Hagelberg. The composition features bold, dark purple typography including oversized characters and question mark elements set against a lighter solid purple background. Promotional body text explains the travel shopping service, complemented by the capitalized text phrase get the app and sharp grotesk lettering along the bottom. The clean layout emphasizes modern typography and graphic styling.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Jet Black (70%)
Lavender (30%)

Background

Solid Colour

Context

Digital / Display Advertising