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BrandDoconomy
ProjectBrand Identity
Flat lay brand identity elements for Doconomy featuring typography specimens colour palettes icons and UI screen mockups on white background

Doconomy Brand Identity 2023

Associated creatives

ID–C
ID–CGraphic Design
Studio Taktil
Studio Taktil3D
Huwan Peng
Huwan Peng3D
Vacuum Labs
Vacuum LabsWeb Development
Luca Mara
Luca MaraPhotography

Tags

brand identity systembrand identitydesign systemflat lay layoutflat laytypography specimencolour paletteui mockupsgraphic guidelinesdoconomy brand identitydoconomy design system

Description

A top-down flat lay view showcases the comprehensive brand identity design system for Doconomy. The composition features an organized arrangement of printed materials, typography specimens, UI screen mockups, colour gradient swatches, and custom iconography elements on a clean white surface. Typography samples display clean sans-serif typefaces in various weights, while digital interface elements present sustainability data metrics and carbon footprint trackers. The design system incorporates a sophisticated neutral palette accented with warm tones and stark black and white contrasts. Studio lighting creates crisp shadows and highlights the various paper weights and material finishes.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Fintech

Color

Pure White (50%)
Jet Black (30%)
Camel (20%)

Background

White Seamless

Context

Advertising Campaign