Doconomy: Brand Identity

Aug 2023

The Doconomy brand identity system establishes a rigorous design framework for the fintech sector, prioritizing technical precision and data-driven utility. Through a minimalist aesthetic, the project centers on a bespoke typographic architecture featuring custom sans-serif and mono weights, detailed via extensive specimen books and vector construction guides. The visual language leans into a clean, neutral palette of off-white and charcoal, providing a structured foundation for complex environmental impact metrics and carbon footprint tracking tools. The identity extends across digital interfaces, including mobile app UI and web layouts, complemented by 3D rendered product assets that maintain a high level of technical clarity. Key collaborators include ID–C on graphic design, Studio Taktil and Huwan Peng on 3D execution, Vacuum Labs for web development, and Luca Mara for photography, resulting in a cohesive system that emphasizes structural methodology and minimalist typography.

Horizontal, Commercial, Clean, Minimalist