Doconomy

Aug 2023

The brand identity for Doconomy establishes a rigorous visual system for the fintech sector, centering on sustainability-focused data visualization and technical precision. The project spans a comprehensive design language, featuring custom typography—Doconomy Sans and Mono—alongside an architectural UI framework designed for carbon footprint tracking tools. The execution relies on a minimalist aesthetic, utilizing neutral palettes and high-contrast, structured layouts to communicate environmental impact metrics with professional clarity. Techniques including 3D rendering and vector-based construction grids are central to the brand’s technical character, evidenced by the specimen books, digital interfaces, and physical collaterals. Contributions include graphic design by ID–C, 3D work by Studio Taktil and Huwan Peng, web development by Vacuum Labs, and photography by Luca Mara, creating a cohesive visual toolkit across both physical and digital touchpoints.

Horizontal, Commercial, Clean, Minimalist

Fintech