Logo
Digital tablet displaying a carbon footprint calculation interface with a large data readout and bar charts.
Off-white canvas tote bag featuring black typography centered against a clean grey studio background.
Typographic graphic design displaying the chemical formula CO2e with construction grid lines on light grey
An open spread of a specimen book showing pages filled with aligned lists of country names in clean sans-serif typography.
Large wide screen displaying typography in a dark empty auditorium filled with empty rows of chairs.
Digital tablet displaying website interface for Re Store by Doconomy with 3D product boxes on a neutral grey background
Open book spread featuring typographic specimens and vector line drawings on clean white paper.
Typography spec sheet showcasing Doconomy Sans and Mono typefaces with vector bezier curves on a dark background
White Doconomy business card with clean typography set against a neutral light grey background
Open typography specimen book showing Doconomy Sans typeface weights and italics on a white double-page spread.
Five mobile phone mockups displaying the Doconomy brand identity interface on a plain neutral background.
Screenshot of Doconomy social media profile displaying brand identity elements and posts
Technical blueprint featuring a circular geometric grid and a central hexagonal nut icon on a light background
Two dark smartphones displaying mobile app interfaces featuring dark red screens and white typography against a plain grey background
Flat lay brand identity elements for Doconomy featuring typography specimens colour palettes icons and UI screen mockups on white background
Transparent glass capsule containing metallic typography reading kg CO2e on a white seamless background
Digital tablet displaying a carbon footprint calculation interface with a large data readout and bar charts.
Off-white canvas tote bag featuring black typography centered against a clean grey studio background.
Typographic graphic design displaying the chemical formula CO2e with construction grid lines on light grey

Doconomy Brand Identity 2023

About

The Doconomy brand identity system establishes a rigorous design framework for the fintech sector, prioritizing technical precision and data-driven utility. Through a minimalist aesthetic, the project centers on a bespoke typographic architecture featuring custom sans-serif and mono weights, detailed via extensive specimen books and vector construction guides. The visual language leans into a clean, neutral palette of off-white and charcoal, providing a structured foundation for complex environmental impact metrics and carbon footprint tracking tools. The identity extends across digital interfaces, including mobile app UI and web layouts, complemented by 3D rendered product assets that maintain a high level of technical clarity. Key collaborators include ID–C on graphic design, Studio Taktil and Huwan Peng on 3D execution, Vacuum Labs for web development, and Luca Mara for photography, resulting in a cohesive system that emphasizes structural methodology and minimalist typography.

Brand

Doconomy

Credits

ID–C
Graphic Design
Studio Taktil
3D
Huwan Peng
3D
Vacuum Labs
Web Developer
Luca Mara
Photography

Industries

Fintech

Styles

HorizontalCommercialCleanMinimalist
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