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ProjectSpring 2025 Ad Campaign
Model in a tan coat and black gloves seated on a stone bench in a garden under a twilight sky, holding a quilted black handbag.

Spring 2025 Ad Campaign 2025

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Women’s Creative Director
Margot Populaire
Margot PopulaireCreative Director
Sarah Jones
Sarah JonesPhotographer
Ali Dansky
Ali DanskyModels
Claudia Campana
Claudia CampanaModels
Lilli Ostendarp
Lilli OstendarpModels
Xiuli Jiang
Xiuli JiangModels
Elin Svahn
Elin SvahnStylist
Olivier Schawalder
Olivier SchawalderHair
Peter Philips
Peter PhilipsMakeup

Tags

woman seated on benchwoman seatedwomantan coatblack glovesblack quilted handbagquilted handbaghandbagpatterned boots

Description

This fashion advertising image for the Dior Spring 2025 campaign, photographed by Sarah Jones with creative direction by Margot Populaire and Maria Grazia Chiuri, features a model seated on a light-colored stone bench in an outdoor garden setting. The model wears a sophisticated tan sleeveless coat layered over dark clothing, long black gloves, and patterned boots, while holding a black quilted handbag with metallic hardware. The twilight sky transitions from a deep blue overhead to a darker silhouette of surrounding trees and foliage along the horizon. The foreground gravel path and natural lighting create an atmospheric, moody mood characteristic of high-end editorial fashion imagery.

Style

Editorial, Vertical, Commercial, Moody

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (50%)

Background

Garden

Context

Advertising Campaign