Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Description

This commercial image from the Diesel 'Welcome to Successful Living' Spring 2024 ad campaign was photographed by Johnny Dufort with art direction by Christopher Simmonds and creative direction by Glenn Martens. The horizontal composition features two individuals against a solid pink backdrop, with the red Diesel logo visible in the upper corner. A woman with dark sunglasses and red lipstick extends a bright blue tongue while wearing a grey top, framed by a bouquet of red and white roses on the left. Beside her, a man wearing a black cap places a sparkling tiara upon her head, accented by a chain necklace bearing the Diesel branding. A graphic text box in the lower right corner displays promotional typography detailing contest information.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign