Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Description

This Spring 2024 advertising campaign for Diesel, titled 'Welcome to Successful Living', was photographed by Johnny Dufort with art direction by Christopher Simmonds and styling by Ursina Gysi. The vibrant studio scene features multiple models posing in a purple-toned set with arched background elements and stage lighting. In the foreground, a woman wearing a black printed dress pulls on a segmented black ponytail while displaying an elongated green tongue and carrying a structured black handbag. Additional cast members are seated or standing in the background, interacting on barstools against a curved studio backdrop. A bold red Diesel logo overlay occupies the upper right corner, complemented by a graphic text box in the lower left.

Style

Horizontal, Commercial, Saturated, Neon

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign