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BrandDiesel
Project'Welcome to Successful Living' Spring 2024 Ad Campaign
Group of performers and models on a stage with a blue curtain backdrop for Diesel Spring 2024 ad campaign

Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Johnny Dufort
Johnny DufortPhotographer
Christopher Simmonds
Christopher SimmondsArt Director
Aristotelis Valaoritis
Aristotelis ValaoritisTalent
Liberty Barros
Liberty BarrosTalent
Jim Arrington
Jim ArringtonTalent
Chanel Tapper
Chanel TapperTalent
Tami Manis
Tami ManisTalent
Rolf Buchholz
Rolf BuchholzTalent
Mariam Olayiwola
Mariam OlayiwolaTalent
and Dalibor Jablanovic
and Dalibor JablanovicTalent
Ursina Gysi
Ursina GysiStylist

Tags

group of models on stagediesel ad campaigngroup of peoplemodels on stagestage performance

Description

This image is part of the Diesel 'Welcome to Successful Living' Spring 2024 ad campaign, conceived under the creative direction of Glenn Martens and photographed by Johnny Dufort with art direction by Christopher Simmonds. Styled by Ursina Gysi, the elaborate scene features a diverse cast of talents including Aristotelis Valaoritis, Liberty Barros, Jim Arrington, Chanel Tapper, Tami Manis, Rolf Buchholz, Mariam Olayiwola, and Dalibor Jablanovic posed on a tiered stage with light blue pleated draping and a glossy surface. The performers are arranged across different levels, with one holding a red sign reading APPLAUSE and another performing a balancing act. The lighting is bright and theatrical, casting crisp shadows against the retro-styled stage backdrop. Prominent branding for Diesel appears in the top left corner alongside the campaign tagline.

Style

Horizontal, Commercial, Clean, Retro

Industries

Luxury Fashion Houses

Color

Crimson (40%)
Navy (30%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign