Deluca Coffee Brand Identity 2017

Description

This brand identity project for Deluca Coffee, designed by Christopher Doyle & Co., features a clean white canvas tote bag resting on a brown leather banquette seat. The tote bag displays a colourful abstract graphic print above dark typography reading Deluca Coffee. Natural light illuminates the scene, highlighting the texture of the canvas fabric and the smooth leather background. A person in a white t-shirt sits beside the bag, partially framing the composition. The overall aesthetic is minimal and modern, emphasizing the graphic design work.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Set-dressed

Context

Advertising Campaign