BrandDeluca Coffee
ProjectBrand Identity

Deluca Coffee Brand Identity 2017
Associated creatives
Tags
Description
This product packaging image showcases the brand identity for Deluca Coffee, designed by Christopher Doyle & Co. The central focus is a white coffee pouch featuring a clean graphic logo with horizontal light blue, dark blue, and orange stripes beneath the words SWEET SPOT. The pouch is captured from a direct frontal angle, resting against a neutral light grey seamless background. Soft, even studio lighting eliminates harsh shadows, highlighting the matte texture of the packaging surface and the crisp typography of the brand mark.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Beverages
Color
Pure White (70%)
Cobalt (20%)
Background
Grey Seamless
Context
E-commerce / Product