Deluca Coffee Brand Identity 2017

Description

A dark blue Deluca Coffee paper cup sits beneath an industrial stainless steel espresso machine nozzle in a bustling commercial café. Hot espresso streams into the cup, with steam rising from the opening. Additional branded cups are stacked neatly in the background on the metal counter. The shallow depth of field keeps the foreground cup sharp while the surrounding equipment softly blurs into the warm interior lighting. This image forms part of the brand identity project designed by Christopher Doyle and Co.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Café

Context

Advertising Campaign