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Brand
De Hallen
ProjectBrand Identity
Cylindrical advertising pillar featuring geometric pink, red, and blue De Hallen Amsterdam branding outdoors by a canal and old buildings.

De Hallen Brand Identity 2025

Associated creatives

ON A DAILY BASIS
ON A DAILY BASISGraphic Design

Tags

advertising pillarpillargeometric posterposterbranding graphicgraphic

Description

This project showcases the brand identity for De Hallen, featuring a vibrant cylindrical advertising pillar wrapped in geometric pink, orange, and blue graphics. The pillar stands on a paved urban street alongside a canal, with traditional architecture and parked cars visible in the background under natural daylight. Designed by ON A DAILY BASIS, the visual system incorporates bold patterns and clear typography that contrast with the historic European backdrop. The composition is captured in a horizontal orientation, emphasizing the integration of modern graphic design into a public streetscape.