De Hallen Brand Identity 2025

Description

This project showcases the brand identity for De Hallen, featuring a vibrant cylindrical advertising pillar wrapped in geometric pink, orange, and blue graphics. The pillar stands on a paved urban street alongside a canal, with traditional architecture and parked cars visible in the background under natural daylight. Designed by ON A DAILY BASIS, the visual system incorporates bold patterns and clear typography that contrast with the historic European backdrop. The composition is captured in a horizontal orientation, emphasizing the integration of modern graphic design into a public streetscape.

Style

Horizontal, Commercial, Earthy, Graphic

Techniques

Typography, Natural light

Color

Background

Street

Context

Out of Home (OOH)