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  • ·David Beckham in BOSS One Bodywear 2025 Ad Campaign
BrandBOSS
ProjectBoss One Bodywear 2025 Ad Campaign
David Beckham wearing black BOSS underwear with extensive sleeve tattoos against a dark backdrop

BOSS Boss One Bodywear 2025 Ad Campaign 2025

Associated creatives

TeamLaird
TeamLairdAgency
Trey Laird
Trey LairdCreative Director
Mert and Marcus
Mert and MarcusPhotographers & Directors
David Beckham
David BeckhamModel
Joe McKenna
Joe McKennaStylist
Paul Hanlon
Paul HanlonHair
Diane Kendal
Diane KendalMakeup
Jonathan Sela
Jonathan SelaCinematography
Stefan Beckman
Stefan BeckmanSet Designer
Will Town/Modern Post
Will Town/Modern PostEditor
Michelle Gaubert
Michelle Gaubert
January Productions
January ProductionsProduction

Tags

david beckhamdavid beckham in underweardavid beckham portraitboss underwearblack underwearboss logo waistbandtattoostattooed armstattooed torsoman in underwearmale model

Description

This advertising campaign portrait features David Beckham modelling black BOSS branded underwear against a dark background. His heavily tattooed arms and torso are prominently displayed under controlled studio lighting. The shot was captured by photographers Mert and Marcus as part of the BOSS One Bodywear 2025 campaign, with styling by Joe McKenna and creative direction by Trey Laird.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Lingerie & Underwear

Color

Jet Black (100%)

Background

Black Seamless

Context

Advertising Campaign