Cult Gaia B 26 Campaign 2026

About

This striking fashion editorial image for the Cult Gaia B 26 Campaign features model Shaanti Chaitram captured from a dramatic high angle on a circular concrete spiral staircase. Photographed by Arseny Jabiev, the composition emphasizes the hypnotic geometry of the spiral steps lined with patterned tiles and dark metal railings. The model wears a fluid white dress, positioned within the sweeping architectural curve that draws the viewer's eye downward into the dark core of the stairwell. Natural light filters softly into the architectural space, accentuating the textural contrast between smooth concrete and the intricate tiled flooring. The low-key atmosphere and moody color grading create a sophisticated, cinematic narrative for the brand.