Brand
ProjectB 26 Campaign

Cult Gaia B 26 Campaign 2026
Associated creatives
Tags
Description
Captured by photographer Arseny Jabiev for the Cult Gaia B 26 Campaign, this fashion editorial image features model Shaanti Chaitram walking away from the camera up an inclined asphalt street. She wears a sleeveless white lace mini dress with a scalloped V-back and holds a large bouquet of fresh white calla lilies behind her. The warm natural lighting of golden hour casts long shadows across the pavement, highlighting the texture of the dress and the surrounding urban environment.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (70%)
Background
Street
Context
Advertising Campaign, Lookbook
