Brand
ProjectB 26 Campaign

Cult Gaia B 26 Campaign 2026
Associated creatives
Tags
Description
Fashion editorial photograph for the Cult Gaia B 26 Campaign, captured by photographer Arseny Jabiev. Model Shaanti Chaitram stands on a sidewalk, leaning against a wooden structural post while wearing a structured white minidress with swirling embellishments, a sheer veil, dark sunglasses, and strapped heels. She holds a pastry to her mouth, smiling softly in candid outdoor lighting. The urban background features storefronts, parked cars, and paved concrete surfaces under natural daylight.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (70%)
Jet Black (30%)
Background
Street
Context
Advertising Campaign
