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  • ·COS Fall 2024 campaign editorial portrait by Karim Sadli
BrandCOS
ProjectFall 2024 Ad Campaign
Model in white buttoned shirt and wide dark jeans standing against a plain grey backdrop for COS.

COS Fall 2024 Ad Campaign 2024

Associated creatives

Karin Gustafsson
Karin GustafssonCOS Creative Director
Karim Sadli
Karim SadliPhotographer
Mariacarla Moscono
Mariacarla MosconoModels
Rianne Van Rompaey
Rianne Van RompaeyModels
Colman Domingo
Colman DomingoModels
Christopher Abbott
Christopher AbbottModels
Aidan Bissett
Aidan BissettModels
Taemin Park
Taemin ParkModels
Dara Gueye
Dara GueyeModels
Awar Odhiang
Awar OdhiangModels
and Chu Wong
and Chu WongModels
Jane How
Jane HowStylist
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Milan
MilanLocation

Tags

model in white shirt and dark jeansmodel in white shirtwhite shirtdark jeanswide leg jeansblack woman modelshort hair model

Description

This striking monochrome fashion portrait from the COS Fall 2024 ad campaign features a model posing against a neutral gradient studio background. Photographed by Karim Sadli with styling by Jane How, the subject wears an asymmetrical white button-down shirt paired with voluminous, dark acid-wash denim jeans and dark shoes. The lighting is crisp and directional, defining the textures of the clothing while casting soft shadows against the seamless backdrop. The composition is vertical and grounded, emphasizing clean minimalist design and relaxed tailoring.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Pure White (50%)
Charcoal (50%)

Background

Grey Seamless

Context

Advertising Campaign