BrandCOS
ProjectFall 2023 Ad Campaign

COS Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A full-length black-and-white studio portrait captured by Daniel Jackson for the COS Fall 2023 advertising campaign styled by Jane How. Model Dara Gueye stands in profile view facing to the left, positioned in a relaxed stance with hands resting near his waist. He wears a dark crewneck sweater accented with fuzzy horizontal light stripes, paired with tailored straight-leg trousers and chunky black leather shoes. The composition features soft studio lighting set against a seamless neutral grey backdrop.
Style
Vertical, Commercial, Monochrome, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (80%)
Light Grey (20%)
Background
Grey Seamless
Context
Advertising Campaign



