Contrast Foundry Brand Identity 2025

About

This video captures a pair of hands flipping through a vibrant, graphically rich booklet created for the Brand Identity project by Contrast Foundry, with graphic design and illustration by The Office of Ordinary Things. The pages display bold typography specimens alongside colourful, retro-styled product labels with headings such as grass-fed beef, pepperoncini, and honey. The composition is shot from directly overhead against a clean purple backdrop. The lighting is bright and even, highlighting the matte paper textures and vivid primary colour palettes of the printed spreads.