Con Poulos, Photographer, Sydney
Associated creatives
Tags
Description
Two vertical advertising lightboxes are mounted side-by-side on a weathered grey concrete wall, showcasing promotional food posters for Waitrose Cooks Ingredients. The left poster highlights green tikka masala paste with accompanying photography of preparation and finished dishes, while the right poster features easy ramen paste above a steaming bowl of noodles being served with a ladle. Two silhouetted figures are motion-blurred in the foreground on either side of the frame as they walk past. The shot is captured straight-on with even lighting highlighting the glossy surfaces of the illuminated display boards.
Style
Horizontal, Commercial, Clean
Industries
Grocery
Background
Concrete Texture
Context
Out of Home (OOH)