Common Bond Brand Identity 2024

Description

Three large vertical black posters featuring bold, sculptural typography are mounted on a white glazed tile wall inside a subway station. The posters display high-contrast white typographic elements against deep black backgrounds, showcasing the Brand Identity project for Common Bond. A commuter passes in the right foreground, rendered with motion blur as they walk past a dark bench. Above the posters, a black directional sign with white lettering and arrows points towards intersecting tracks. The environment is captured with clean lighting that highlights the glossy subway tiles and matte poster frames.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Long exposure, Natural light

Color

Background

Street

Context

Out of Home (OOH)