Brand
ProjectIce Course
Columbia Sportswear Ice Course 2023
Associated creatives
Tags
Description
This commercial video for Columbia Sportswear titled Ice Course features a shirtless man with a beard sitting cross-legged and meditating on a large rectangular block of ice on a vast frozen lake or snowfield under an overcast sky. He steps down from the ice block barefoot and runs across the icy, snow-covered terrain. The scene is shot in cool, desaturated blue and grey tones with a stark, minimalist environment. Sound design and music are provided by Sonixphere.