Columbia Sportswear: Ice Course
Brand
Date
May 2023
Description
Columbia Sportswear's Ice Course campaign highlights the brand's performance apparel through a stark, minimalist lens. The film features a central figure navigating a harsh, frozen landscape, emphasizing the environment through desaturated blue and grey tones. Captured in a cinematic live-action technique, the project utilizes natural light to ground the narrative in a vast, snow-covered setting. Audio elements were composed by Sonixphere, complementing the horizontal visual format.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Background
Snowfield
Context
Brand Film / Corporate Video
Associated creatives
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