Coinbase Brand Identity 2022

Description

This outdoor advertising campaign image for Coinbase features a large billboard mounted on a weathered brick wall covered in graffiti, with a dog walking on the paved sidewalk below. The billboard displays three distinct panels: a blue section with partial typography, a central black panel listing descriptive terms including mentor, student, activist, and the name Jayson Jones, and a right white panel featuring a portrait of a young black man wearing round glasses, a white collared shirt, and a green jacket. Moniker and Never Sit Still contributed to the graphic design and motion work for this brand identity project.