Coinbase Brand Identity 2022

Description

This brand identity project for Coinbase presents a structured grid of diverse design elements, including typography, user interface screens, data visualizations, icons, and photographic portraits. The layout utilizes a vibrant color palette consisting of electric blue, black, white, and subtle green and orange accents. Bold sans-serif typography is paired with clean, minimalist layouts to communicate financial data, product features, and global accessibility. Various panels display circular text arrangements, financial metrics, device mockups, and circular logo animations. The overall visual system emphasizes clarity, modern digital finance, and modular flexibility across multiple media formats.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, UI illustration

Industries

Fintech

Color

Context

Advertising Campaign