Brand
ProjectCoke - Frame the Magic
CocaCola Coke - Frame the Magic 2025
Associated creatives
Tags
Description
This video advertisement for Coca-Cola, titled Coke - Frame the Magic, contrasts warm nostalgic family meals with modern scenes of people looking at their smartphones during dinner. The montage features vintage-styled film footage of diverse groups and families enjoying meals together, interspersed with contemporary vertical social media video clips displaying disconnected dining habits. Red-bracketed titles set against black backgrounds guide the narrative, ultimately advocating for genuine human connection around the dinner table.