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BrandChloé
Project'Paddington Bag' 2025 Ad Campaign
Model with long dark hair wearing a light dress and holding a leather handbag against a plain grey backdrop with Chloe text

Chloé 'Paddington Bag' 2025 Ad Campaign 2025

Associated creatives

Chemena Kamali
Chemena KamaliChloé Creative Director
David Sims
David SimsPhotographer
Kendall Jenner
Kendall JennerModels
Aimee Lou Wood
Aimee Lou WoodModels
Anna from Meovv
Anna from MeovvModels
Jacqui Hooper and Prinnie Scott.
Jacqui Hooper and Prinnie Scott.Models
Elodie David Touboul
Elodie David TouboulStylist

Tags

woman holding handbagwoman holding leather bagwoman in dressleather handbagleather baglong dark hairasian womanasian woman holding handbag

Description

This black and white fashion campaign image features a model posing against a seamless grey studio backdrop. She wears a light-coloured dress with delicate shoulder detailing and holds a structured leather handbag with buckle hardware. Large serif brand typography reading Chloe is overlaid prominently across the bottom foreground. The lighting is soft and directional, casting gentle shadows that define the subject and the textures of her clothing and hair. The composition is vertical and captured in a clean studio environment.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Background

Grey Seamless

Context

Advertising Campaign