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BrandChloé
Project'Paddington Bag' 2025 Ad Campaign
Monochrome fashion campaign image featuring a model lying beside a leather handbag with the Chloé logo visible in the foreground

Chloé 'Paddington Bag' 2025 Ad Campaign 2025

Associated creatives

Chemena Kamali
Chemena KamaliChloé Creative Director
David Sims
David SimsPhotographer
Kendall Jenner
Kendall JennerModels
Aimee Lou Wood
Aimee Lou WoodModels
Anna from Meovv
Anna from MeovvModels
Jacqui Hooper and Prinnie Scott.
Jacqui Hooper and Prinnie Scott.Models
Elodie David Touboul
Elodie David TouboulStylist

Tags

woman recliningwomanreclining womanleather handbaghandbagleather bag

Description

This monochrome fashion photograph captures a model reclining on a studio floor next to a leather handbag, produced for the Chloé Paddington Bag 2025 ad campaign. The scene is shot in a minimalist studio setting with directional lighting creating soft highlights across the subject and the textured floor surface. In the lower left corner, the brand name Chloé is prominently displayed in crisp white typography. The composition emphasizes elegance and refined textures, reflecting the art direction of Chemena Kamali and the photography of David Sims.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Background

Grey Seamless

Context

Advertising Campaign