Changes Brand Identity 2018

Description

This graphic design piece created by Never Now for the Changes brand identity showcases bold, high-contrast typography applied to poster surfaces. The composition is divided vertically, featuring large white sans-serif letters set against a textured dark background on the left, and dense artist line-up lists in black text on a vibrant yellow ground on the right. The visible wheat-paste paper texture and slight wrinkling suggest physical post-ers layered in an urban environment. The clean typographic hierarchy and strict alignment reflect a structured design system. The stark color palette relies primarily on deep black, bright yellow, and crisp white.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Background

Paper Texture

Context

Advertising Campaign