Changes Brand Identity 2018

Description

This image for the Brand Identity project by Never Now features a contemporary graphic design intervention embedded within a paved public square. A vibrant yellow square panel bearing repeated typography of the brand name Changes and dates July 4-5 is set flush into the dark grey stone block paving. In the upper left background, part of a dark bronze sculptural installation sits on a concrete plinth, surrounded by light-toned stone tiles. The scene is captured in clear daylight with natural shadows cast across the textured ground.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

Public Square

Context

Advertising Campaign