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  • ·Chanel Coco Beach 2026 Ad Campaign Editorial
BrandChanel
Project"Coco Beach" 2026 Ad Campaign
Model lying on dark sand wearing a white patterned lace dress and sunglasses next to a Chanel straw beach bag.

Chanel "Coco Beach" 2026 Ad Campaign 2026

Associated creatives

Matthieu Blazy
Matthieu BlazyChanel Creative Director
Sheila Single
Sheila SingleCreative Director
Julien Martinez Leclerc
Julien Martinez LeclercPhotographer
Anatol Modzelewski
Anatol ModzelewskiModels
Elodie Guipaud
Elodie GuipaudModels
Rebecca Leigh Longendyke
Rebecca Leigh LongendykeModels
and Sun Mizrahi
and Sun MizrahiModels
Lukas Tralmer
Lukas TralmerHair
Christelle Cocquet
Christelle CocquetMakeup

Tags

woman lying on sandwoman lyingwhite lace dresslace dresswhite dresschanel beach bagstraw beach bagbeach bagchanel tote bagsunglasses

Description

This image from the Chanel Coco Beach 2026 ad campaign, photographed by Julien Martinez Leclerc with creative direction by Sheila Single, features a model lying on dark sand. The model wears a white lace patterned sleeveless dress with a flared midi-length skirt, sunglasses, and delicate rings. Arranged neatly beside her on the dark ground are a large beige woven straw beach tote bag featuring the Chanel logo in bold lettering, a pair of light-colored mules, and a patterned beach towel with prominent branding. The composition is captured from a high-angle overhead perspective with even, bright studio-style lighting casting soft shadows. The visual arrangement is clean and balanced, emphasizing luxury resort wear against a dark textured ground.

Style

Editorial, Horizontal, Clean, Polished

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Beige (30%)
Crimson (20%)

Background

Sandy Beach

Context

Advertising Campaign