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BrandChanel
ProjectCoco Beach 2024 Ad Campaign
Model lying on a pink and white striped beach towel with moored boats and a rocky coast in the background.

Chanel Coco Beach 2024 Ad Campaign 2024

Associated creatives

Virginie Viard
Virginie ViardChanel Creative Director
Cass Bird
Cass BirdPhotographer
Olivia Vinten
Olivia VintenModel

Tags

woman in pink bikinipink bikinibikinimodel lying on towelpink bucket hatchanel bucket hatbucket hatyellow woven straw bagstraw bagyellow bagwoman posing outdoorswoman

Description

Captured by photographer Cass Bird with creative direction by Virginie Viard, this campaign image for Chanel Coco Beach 2024 features model Olivia Vinten reclining outdoors. The subject wears a pink two-piece swimsuit paired with a matching bucket hat and rests on a striped pink and white towel featuring the Chanel logo. A bright yellow woven straw bag sits beside her on the towel. The background showcases a scenic harbor with small boats moored along a stone pier, backed by a rocky incline under natural daylight.

Style

Horizontal, Commercial, Warm, Raw

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Blush (40%)
Pure White (30%)
Gold (20%)

Background

Sandy Beach

Context

Advertising Campaign, Lookbook