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BrandChanel
ProjectCoco Beach 2024 Ad Campaign
Model wearing black zip hoodie and white trousers holding a light yellow tote bag on a coastal road for Chanel Coco Beach 2024 campaign

Chanel Coco Beach 2024 Ad Campaign 2024

Associated creatives

Virginie Viard
Virginie ViardChanel Creative Director
Cass Bird
Cass BirdPhotographer
Olivia Vinten
Olivia VintenModel

Tags

model walking on coastal roadwoman walking on coastal roadmodel walkingwoman walkingblack zip hoodieblack hoodiezip hoodielight yellow tote bagyellow tote bagtote bagwhite trouserstrousersstatement cuffscuffs

Description

A fashion editorial image for the Chanel Coco Beach 2024 ad campaign, photographed by Cass Bird with creative direction by Virginie Viard. Model Olivia Vinten walks along a winding coastal road bordered by rocky terrain and a picturesque Mediterranean village with whitewashed houses and docked boats. She wears a textured black zip-up hoodie paired with white trousers, complemented by statement wrist cuffs and a large light yellow canvas tote bag slung over her shoulder. Natural daylight illuminates the scene, casting soft shadows and highlighting the detailed textures of her apparel and the rugged shoreline background.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Peach (20%)

Background

Street

Context

Advertising Campaign