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BrandChanel
ProjectCoco Beach 2024 Ad Campaign
Model wearing striped pastel swimwear leaning on a railing in front of blue lockers for Chanel Coco Beach campaign

Chanel Coco Beach 2024 Ad Campaign 2024

Associated creatives

Virginie Viard
Virginie ViardChanel Creative Director
Cass Bird
Cass BirdPhotographer
Olivia Vinten
Olivia VintenModel

Tags

woman leaning on railingwoman leaningleaning on railingmodel in pastel swimwearpastel swimwearswimwearstriped shortsshortsblonde hairlong blonde hairsunglasses on headsunglasseslong necklacechanel necklacewhite womanwoman in 20swoman posing

Description

This vertical advertising image for the Chanel Coco Beach 2024 campaign features model Olivia Vinten posing outdoors in bright sunlight. She leans against a metal railing, wearing a strapless pastel-striped swimsuit and matching shorts, accented by large sunglasses perched on her long blonde hair and a long necklace featuring the Chanel logo. The background consists of vibrant blue lockers and light-colored panels, creating crisp shadows under natural lighting. Photographed by Cass Bird under the creative direction of Virginie Viard, the image captures a clean, sunny aesthetic typical of luxury resortwear advertising.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Blush (30%)
Butter (20%)

Background

Hotel

Context

Advertising Campaign