Calvin Klein Spring 2025 Ad Campaign 2025

Description

This striking black and white portrait features actor Cooper Koch posing shirtless wearing branded underwear for Calvin Klein's Spring 2025 ad campaign. The composition employs dramatic low-key lighting that accentuates muscle definition and creates sharp contrast against a solid black background. Directed and photographed by Mert Alas, the minimalist studio aesthetic focuses entirely on the subject with a clean, high-contrast finish. The Calvin Klein logo is prominently displayed on the right side of the frame.

Style

Vertical, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign