Calvin Klein Spring 2025 Ad Campaign 2025

Description

This vertical advertising campaign image for Calvin Klein features model Cooper Koch posed against a bright white wall under direct sunlight. He wears white briefs bearing the Calvin Klein waistband logo and a delicate silver pendant necklace. Directed and photographed by Mert Alas, the shot uses hard, directional lighting to create stark shadows and highlight the athletic physique and wet-look sheen of his skin. The minimalist composition emphasizes the brand's iconic underwear line through clean lines and high-contrast sunlight.

Style

Vertical, Commercial, Clean

Techniques

Hard Light

Industries

Lingerie & Underwear

Color

Background

White Seamless

Context

Advertising Campaign