Callen-Lorde Brand Identity 2018

Description

This image showcases a collection of four vibrant pinback buttons designed as part of a brand identity project for Callen-Lorde by Mother Design. The buttons feature bold typographic treatments and distinct color palettes against a solid black background. A green button and a yellow button both display the organization name Callen-Lorde in stark black letters. A light blue button features coral-red text reading WE GET YOU with a heart symbol, while a darker blue button includes pink text reading BEING HEALTHY IS BEING HOTT accompanied by a small flame icon. The composition is arranged from a top-down perspective, highlighting the tactile metallic edges and glossy surfaces of the badges.

Style

Commercial, Square, Clean

Techniques

3D render / CGI

Industries

Public Awareness

Color

Background

Black Seamless

Context

Advertising Campaign