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A flat lay of colorful Callen-Lorde brand identity stationery and business cards scattered on a black background

Brand Identity 2018

Associated creatives

Tags

Description

This flat lay composition showcases the brand identity design created by Mother Design for Callen-Lorde. Multiple brightly colored business cards and stationery pieces in shades of turquoise, yellow, red, blue, green, and white are scattered dynamically across a stark black background. Bold black typographic branding featuring the Callen-Lorde name appears prominently across the colored cards. Several white cards feature clean typographic contact information including names, titles, and phone numbers. The overhead perspective emphasizes the graphic arrangement of the colorful collateral materials.

Style

Horizontal, Commercial, Clean, Minimalist, Maximalist

Techniques

Typography

Industries

Public Awareness

Background

Black Seamless

Context

Advertising Campaign