ProjectBrand Identity

Brand Identity 2018
Associated creatives
Tags
Description
This flat lay composition showcases the brand identity design created by Mother Design for Callen-Lorde. Multiple brightly colored business cards and stationery pieces in shades of turquoise, yellow, red, blue, green, and white are scattered dynamically across a stark black background. Bold black typographic branding featuring the Callen-Lorde name appears prominently across the colored cards. Several white cards feature clean typographic contact information including names, titles, and phone numbers. The overhead perspective emphasizes the graphic arrangement of the colorful collateral materials.
Style
Horizontal, Commercial, Clean, Minimalist, Maximalist
Techniques
Typography
Industries
Public Awareness
Background
Black Seamless
Context
Advertising Campaign